{"id":97,"date":"2009-12-14T15:38:04","date_gmt":"2009-12-14T20:38:04","guid":{"rendered":"http:\/\/www.frameworksearchmarketing.com\/development\/?p=97"},"modified":"2009-12-14T15:52:48","modified_gmt":"2009-12-14T20:52:48","slug":"how-to-dominate-your-market","status":"publish","type":"post","link":"https:\/\/www.frameworksearchmarketing.com\/uncategorized\/how-to-dominate-your-market","title":{"rendered":"How to Dominate Your Market"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nUnderstand your customers\u2019 searching behavior.<\/strong> Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they\u2019re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website\u2026and ultimately your product).<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nDecide how you will track conversions.<\/strong> Often this is easy\u2026it\u2019s when you make a sale. Other times it can be trickier. If you\u2019re a real estate agent, you\u2019ll most likely be tracking leads. In addition, you\u2019ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nDecide on autoresponders and set them up.<\/strong> Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it\u2019s automated email.<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nDo the keyword research<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBrainstorm the core ones with a diverse group<\/td>\n<\/tr>\n
\"\"<\/td>\n\u201cspy\u201d on your competitions’ using tools<\/td>\n<\/tr>\n
\"\"<\/td>\nuse other tools to expand the core list<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nGroup keywords by the conversation type<\/strong> (what is the potential customer looking for?)<\/td>\n<\/tr>\n
<\/td>\n\n\n\n\n\n\n\n
\"\"<\/td>\nIf you\u2019re a real estate agent, you\u2019re prospects will be having different conversations if they\u2019re looking to relocate as opposed to
\nsomeone already in your area looking to sell their house<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nBuild landing pages on your site for<\/strong> each conversation type<\/td>\n<\/tr>\n
<\/td>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nYou\u2019d want the two different potential customers above to go to two different pages within your site, because you want to
\nhighlight the different value propositions you\u2019re bringing to the table\u2026to solve their particular problem.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nSet up your own blog<\/strong><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nSet up your adwords campaign<\/strong> using the keywords, groupings and landing pages<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nMonitor and test\u2026EVERY DAY<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nSplit test ads every day<\/td>\n<\/tr>\n
\"\"<\/td>\nAdjust bids every day<\/td>\n<\/tr>\n
\"\"<\/td>\nGet rid of non-performing keywords every day<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nAs soon as a great \u201cmoney term\u201d is found<\/strong>, start the search engine optimization<\/a> process for that term<\/td>\n<\/tr>\n
<\/td>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nMarket 2-3 articles per week (or even more)<\/td>\n<\/tr>\n
\"\"<\/td>\nMake blog postings on your blog and others\u2019<\/td>\n<\/tr>\n
\"\"<\/td>\nAnswer posts on forums and yahoo answers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nMove great \u201cmoney terms\u201d<\/strong> to Yahoo and MSN pay per click advertising engines<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\"\"<\/td>\nRinse and repeat this process every 90 days!<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

This probably looks overwhelming. However, if you know what you\u2019re doing\u2026it\u2019s very straightforward. We can help. Check out our services<\/a> to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And\u2026it\u2019s your competitor\u2019s that will have the knife!<\/p>\n","protected":false},"excerpt":{"rendered":"

Understand your customers\u2019 searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they\u2019re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your […]<\/p>\n","protected":false},"author":101011,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/posts\/97"}],"collection":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":3,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/posts\/97\/revisions\/99"}],"wp:attachment":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}