{"id":177,"date":"2010-06-09T10:02:53","date_gmt":"2010-06-09T15:02:53","guid":{"rendered":"http:\/\/www.frameworksearchmarketing.com\/?page_id=177"},"modified":"2010-06-09T11:10:25","modified_gmt":"2010-06-09T16:10:25","slug":"pay-per-click","status":"publish","type":"page","link":"https:\/\/www.frameworksearchmarketing.com\/internet-marketing\/pay-per-click","title":{"rendered":"Pay Per Click"},"content":{"rendered":"<p>Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser\u2019s website, and the advertiser is charged for that \u201cclick\u201d.<\/p>\n<p>Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners\u2019 Internet advertising campaign.<\/p>\n<p>Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into.<\/p>\n<ul>\n<li><strong>Understanding Google\u2019s rules and tips and tricks \u2013<\/strong> Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you\u2019ll pay for the advertising. These rules include:\n<ul>\n<li>Keyword grouping<\/li>\n<li>Quality score<\/li>\n<li>Ad relevancy<\/li>\n<li>Click through rate management<\/li>\n<li>Bid pricing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><strong>Keyword research \u2013<\/strong> Most companies have anywhere from 10 to keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign.<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><strong>Ad testing \u2013 <\/strong>If you\u2019re not split testing, you\u2019re most likely getting only 1?2 the visitors to your site than you should be.<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><strong>Conversion tracking \u2013<\/strong> Most business owners don\u2019t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you\u2019re flying blind.<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><strong>Tools \u2013 <\/strong>Having the right tools in the market to help create and manage pay per click campaigns is critical.<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><strong>Targeted sales pages \u2013 <\/strong>Sending all your visitors to a generic home page isn\u2019t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.<\/li>\n<\/ul>\n<p><strong>We will create a solution for you that optimizes each and every one of these issues. See how we can make a difference for your business today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser\u2019s website, and the advertiser is charged for that \u201cclick\u201d. Pay per click advertising can be a VERY profitable [&hellip;]<\/p>\n","protected":false},"author":101011,"featured_media":0,"parent":66,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-177","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/pages\/177"}],"collection":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":6,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/pages\/177\/revisions"}],"predecessor-version":[{"id":202,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/pages\/177\/revisions\/202"}],"up":[{"embeddable":true,"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/pages\/66"}],"wp:attachment":[{"href":"https:\/\/www.frameworksearchmarketing.com\/wp-json\/wp\/v2\/media?parent=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}